McDaniel, Carl

Browse by Author : McDaniel, Carl (1-25 of 26)
Contemporary Marketing Research
Author(s) : McDaniel, Carl , Gates, Roger

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In their fifth edition, McDaniel (U. of Texas, Arlington) and Gates (a consultant) have moved to an Internet emphasis, with web addresses given for companies... More about this book >>
Best of the Future of Business, The
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Contemporary Marketing Research
Author(s) : McDaniel, Carl

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This text takes a strong managerial approach while maintaining its coverage of quantitative methods. The new edition features extensive updates and revisions... More about this book >>
Wisdom fora Livable Planet
Author(s) : McDaniel, Carl

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Marketing Research
Author(s) : McDaniel, Carl

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Essentials of Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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Principles of Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joe

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Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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Essentials of Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot topics... More about this book >>
Marketing Research
Author(s) : McDaniel, Carl , Gates, Roger

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Looking at the marketing research industry, this work provides insights into the trends, what works and what doesn't, and what separates the good research... More about this book >>
Marketing
Author(s) : McDaniel, Carl , Hair, Joseph , Lamb, Charles

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Future of Business, The
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Contains chapters, which offer a presentation of business principles and highlight business trends in fields such as management, leadership, production,... More about this book >>
Essentials of Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing... More about this book >>
Marketing Research Essential
Author(s) : McDaniel, Carl , Gates, Roger

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Marketing
Author(s) : McDaniel, Carl , Hair, Joseph , Lamb, Charles

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Paradise for Sale
Author(s) : McDaniel, Carl , Gowdy, John M.

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This text describes how Nauru Island became one of the richest nations in the world and how its citizens acquired all the ills of modern life. At the same... More about this book >>
World of Business, The
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Organized around seven "trends in business", this book looks at issues that affect contemporary business, rather than the historical perspective. The text... More about this book >>
Future of Business, The
Author(s) : McDaniel, Carl , Gitman, Lawrence

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Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with... More about this book >>
Future of Business
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Marketing Research Essentials
Author(s) : McDaniel, Carl

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Future of Business, The
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Business World
Author(s) : McDaniel, Carl , Gitman, Lawrence J.

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Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics... More about this book >>
Marketing Research Essentials
Author(s) : McDaniel, Carl , Gates, Roger

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Marketing
Author(s) : McDaniel, Carl , Lamb, Charles , Hair, Joseph F.

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New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (Entrepreneurship Institute,... More about this book >>
 
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