Contemporary Marketing Research

Book profile : Contemporary Marketing Research

This text takes a strong managerial approach while maintaining its coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design. It also includes improved and extensive technology and Internet coverage.

Author(s) : McDaniel, Carl
Genre : Market research
First published : 30/11/1998

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Release info :
Hardback
Editor / Edition : Thomson Learning
Edition : 4th ed
Released : 30/11/1998
Pages / length : 700 pages
Page size : 267 x 222
Weight : 1769 g
ISBN : 9780538885072
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