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This volume is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses...
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'Exploring Corporate Strategy', 7th edition, has enhanced coverage of international strategy and a resource-based view. This version of the text includes...
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Gardening is big business, and there are great opportunities for anyone to start up a business, #2.8 billion was spent on gardens in the UK in 1998. This...
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The successful use of time-planning techniques and working methods makes it possible for hard-pressed business managers to save time every day. The author...
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This work provides a clear and concise introduction to the theory and practice of management as required by university and college students. It introduces...
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This text provides management students and practising managers with an understanding of, and a guide to, managing the complexities of organizational change...
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The best managers are not bosses but leaders, and leadership is the crux of successful management. In this book the emphasis is on the simple actions a...
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Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material...
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Provides information for various modules in change management. This book examines the key theories on organizational change and applies them to organizational...
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For courses in Project Management in Engineering or Business Schools. This book 1) definesa common terminology, 2) explains the interfaces between the...
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This book introduces the principles of Total Quality Management (TQM), and establishes their use in Measuring business excellence in an organizational...
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A text for NVQ Unit 15, this guide contains clear explanations, case studies and activities, together with practice Simulations.
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Contains chapters on: Human Capital Management, the Role of the Front Line Manager; HR Strategies; Developing and Implementing HR Strategies; and Learning...
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Explains the nuts and bolts of the logistics and distribution world. Illustrated throughout, this second edition includes several chapters on areas, such...
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Offers a comprehensive journey through fundamental marketing concepts and the strategic context in which they are applied. As well as theoretical coverage,...
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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and...
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This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to...
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